Pre-Opening Commercial Launch (90 days)
- Outcomes: Sellable product on Day 1, channel mix live, rate architecture, pipeline of key accounts, opening campaign.
- Deliverables: Critical path, org chart/JDs, distribution checklist, opening offer matrix, 90-day marketing plan, KPI dashboard template.
Sales Engine Sprint (8 weeks)
- Outcomes: Clean CRM, prioritized top-50 accounts, MICE playbook, lead-to-win discipline.
- Deliverables: Sales playbook, activity cadence, email sequences, pipeline board, weekly governance.
Luxury Trade & Consortia Go-to-Market (6–8 weeks)
- Outcomes: Consortia onboarding/readiness, trade toolkits, roadshow/fam calendar.
- Deliverables: Rate/amenity sheet, advisor one-pager + media kit, outreach scripts, hosted-stay guidelines.
Annual Commercial Plan-in-a-Box
- Outcomes: One integrated plan that Sales/Marketing/Revenue can execute.
- Deliverables: Market & comp-set snapshot, segment targets, calendarized campaigns, budget split, KPI dashboar
Bio
Christina is a luxury-hospitality commercial leader with track records at Hilton, InterContinental, and Mandarin Oriental. Most recently, she led the pre-opening commercial workstream – building the sales team, procedures, distribution, and launch campaigns – and surpassed €12M+ targets across the USA, Latin America, the Middle East, Europe, and the UK. She is known for translating positioning into pipeline through key-account/MICE strategy and consortia partnerships (Virtuoso, Internova). Today she packages this expertise into focused engagements: Pre-Opening Commercial Launch, Sales Engine Sprints, Luxury Trade & Consortia Go-to-Market, and Annual Commercial Plans that lift ADR, and direct share.